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This past week was an amazing week at Google IO. For those of you who weren't able to make it I put together a 60 minute preso on app marketing 101 for developers. Here's a link to the presentation and for those of you interested in understanding more of the details on how to market your Android apps to consumers check out the full video below. During this talk I covered:
- the traditional 4 P's and how they apply to app marketing (product, place, price, distribution)
- discussed specific examples of how to market your apps to consumers
- interviewed two top developers (Pocketgems, Storm 8) on how they approach product development and marketing)
- provided frameworks for how to build app marketing plans
- discussed the various business models used to monetize apps and addressed some of the key pitfalls around some of them
- talked about what affects consumers' decision to install apps and how developers can take advantage of this
Enjoy! Also let me know if there is anything you didn't understand or if you have any questions. If there's anything you'd like me to dig deeper into please shout!
- the traditional 4 P's and how they apply to app marketing (product, place, price, distribution)
- discussed specific examples of how to market your apps to consumers
- interviewed two top developers (Pocketgems, Storm 8) on how they approach product development and marketing)
- provided frameworks for how to build app marketing plans
- discussed the various business models used to monetize apps and addressed some of the key pitfalls around some of them
- talked about what affects consumers' decision to install apps and how developers can take advantage of this
Enjoy! Also let me know if there is anything you didn't understand or if you have any questions. If there's anything you'd like me to dig deeper into please shout!
You pointed out that when someone uninstalls our app we get penalized for not having a good app. Have you guys ever considered the possibility that users can uninstall an app because it is too good, but that most users are more interested in playing and treating life as a game rather than as something very serious?
ReplyDeleteIn any case, TrueTyme tends to get great ratings and reviews, but alas also gets too many uninstalls. So after looking at your talk, we have now decided to emphasize our KinderTyme mode. And just hope that sooner or later the kindergarten use of TrueTyme will go viral and that will lead to better times for a lot of people, and even for those who need to play blue pill games but at least will get some red pill results.
Happy New Year, Yale and Jackie Landsberg, Cville Va
You pointed out that when someone uninstalls our app we get penalized for not having a good app. Have you guys ever considered the possibility that users can uninstall an app because it is too good, but that most users are more interested in playing and treating life as a game rather than as something very serious?
ReplyDeleteIn any case, TrueTyme tends to get great ratings and reviews, but alas also gets too many uninstalls. So after looking at your talk, we have now decided to emphasize our KinderTyme mode. And just hope that sooner or later the kindergarten use of TrueTyme will go viral and that will lead to better times for a lot of people, and even for those who need to play blue pill games but at least will get some red pill results.
Happy New Year, Yale and Jackie Landsberg, Cville Va