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According to recent forecasts, advertising spend will exceed over $50billion in 2015 with the fastest growth coming from mobile. With that marketers, particularly start-ups, face a daunting challenge: how to reach users with a compelling message and cut through all the noise.
Today at the Yodlee Interactive bootcamp, I had a chance to share some learnings with aspiring fintech entrepreneurs and take them on a journey about branding. What is branding? Why is it important? what kind of benefits can it bring my company? and more importantly:
How do I get started building a brand? What's the process and who is involved? Below is a short preso which attempts to answer some of these questions. Make sure to download the file and check the slide notes which is where all the detail is. I hope it helps you!
Download Here
stay Mad, stay foolish,
Mad Mork
Today at the Yodlee Interactive bootcamp, I had a chance to share some learnings with aspiring fintech entrepreneurs and take them on a journey about branding. What is branding? Why is it important? what kind of benefits can it bring my company? and more importantly:
How do I get started building a brand? What's the process and who is involved? Below is a short preso which attempts to answer some of these questions. Make sure to download the file and check the slide notes which is where all the detail is. I hope it helps you!
Download Here
stay Mad, stay foolish,
Mad Mork
